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European Family Office Expanding Coverage in Switzerland

By Kathleen Leahy

European Family Office Expanding Coverage in SwitzerlandFamily offices continue to grow and stake claims on all corners of the globe, from what we’ve seen at Capital Hedge via our FINTRX Platform. Bedrock, a family office run by former Coutts International boss Alexander Classen, which manages $10B in assets, is adding a Zurich office to those in Geneva, London and Monaco. This newest Swiss office will be run by a well-known Swiss private banker who began his career at Pictet in Singapore, the firm said in a statement on Monday.

The Zurich team will be concerned with expanding Bedrock's business in Switzerland as well as in international markets such as Europe and the Middle East. Classen himself, a veteran private banker who ran Coutts International until it was bought by Union Bancaire Privee in 2015, will run the office. The Genevan spent four years in Singapore as Pictet's general manager for Asia until 1999.

For talent, Classen will bring on Stefan Muelheim of family office Runa Partners and Konstantin Panoussopoulos of UBS to complement the Zurich office. Muelheim has more than 30 years experience in asset and wealth management as well as capital markets. Panoussopoulos has more than 20 years under his belt in investment advisory and banking.

Bedrock was founded in 2004 by Maurice Ephrati, David Joory, Sandy Koifman and Ariel Arazi as one of the first independent investment boutiques. In Zurich, the firm plans to develop and manage custom investment programs across different asset classes, and give clients access to privileged investment opportunities and specialized funds in such areas as technology and alternative credit.

Bedrock will also offer institutional-level corporate finance solutions to clients who own businesses. The family office also offers IT solutions through wealth management tech firm BRT such as consolidated reports on assets and liabilities, as well as tailored risk management solutions.

Family offices have much to offer. See how they can help with your capital raising using our FINTRX Family Office Platform.


by Kathleen Leahy

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